用户名: 密码:    
切换为不分页显示
【论坛首页】→ 【学习交流】→ 主题:MSc Retail Management课程结构 2008/09

字体:    回复
MSc Retail Management课程结构 2008/09
monica(2008/8/23 4:41:59)  点击:55652  回复:2  IP:212.* * *
此贴在2008/8/26 15:52:14被*monica*编辑过

Marketing Department的都只有课程结构,没有参考教材名单,郁闷~~~~~

第一学期:
Professional Skills in Marketing
This module lays the foundation for the development of skills in teamwork through providing opportunities for formal study and practice.

Retail Strategy
The aim of this module is to examine the role of top management in setting the direction of an organisation, and to understand how senior managers in retailing confront strategic issues.

Research Techniques and Applications
This module will develop your knowledge and understanding of the nature, scope and types of marketing research, the range of research methods and techniques available to the market researcher and their application to marketing problems.

Retail Marketing
This module aims to increase your knowledge and understanding of the role of marketing in retailing and vice versa.


第二学期:
Retail Management Applications
The module is based on live, 'hands-on' projects undertaken by groups of around 7 students.

Research Evaluation and Research Design
This module focuses on how academic, published research may be evaluated in terms of its theory, methodology and knowledge systems, and then shows how these apply to academic research in marketing, in particular to producing research proposals and to the design of your dissertation.

Logistics and Channel Management
This module aims to develop an understanding of logistics, channel relationships and the supply chain.

Retail Buying and Merchandising Decision
The aim of this module is develop an understanding of the principles of buying and merchandising in the retail sector.


这个专业没有选修课,有些课程和marketing专业的一样,只不过这里有些必修的课程是marketing那里选修的。。
.1.  回复:MSc Retail Marketing课程结构 2008/09
ZETA(2008/8/24 10:28:55)  IP:61.* * *
错了,这个专业是retail management,偶在这更正下
.2.  回复:MSc Retail Marketing课程结构 2008/09
monica(2008/8/26 15:51:16)  IP:139.* * *

 导航:[上一篇下一篇] - [返回]
[本主题共2回复 | 每页显示30回复]

按用户名:  按标题:   按内容:       包括所有回复
【首页】→ 【学习交流】→ 回复:MSc Retail Management课程结构 2008/09
标题:
    未登录!    

内容:
UBB:
匿名:×
专区:×
上传:×
  

我们提供15个国家/地区的留学服务。您可以通过我们免费申请海外的10所大学,但是每个国家最多只能申请8所。免费申请的国家包括:英国 / 澳大利亚 / 新西兰 / 加拿大)。收费申请的国家包括:美国 / 香港 / 澳门 / 新加坡 / 爱尔兰 / 德国 / 荷兰 / 丹麦 / 瑞典 / 西班牙 / 马耳他 。海外大学查找

我们提供英国 / 美国 / 澳大利亚 / 新西兰 / 加拿大 / 爱尔兰的幼儿园,小学,初中,高中的私立学校(也称私校或独立学校)申请。海外私校查找

我们是英国签证移民署授权的顾问,我们提供各类英国签证和移民服务。签证类型和价格

我们的课程辅导补习覆盖英国的小学,初中,高中,大学,以及各类语言,备考,艺术辅导。辅导类型和价格

我们提供英国语言学校以及夏令营的申请服务。 语言学校查找 夏令营查找